Demand for luxury segment  in Caribbean region on a significant rise


Expedia group has reported that travel demand to luxury properties throughout the Caribbean increased in 2016. When compared to 2015, overall demand for four and five-star rated properties throughout the Caribbean increased by nearly 20% in 2016.

Likewise, the Caribbean’s leading destinations also experienced luxury demand growth including the Dominican Republic (15%), Puerto Rico (5%), Jamaica (nearly 30%), Aruba (nearly 20%), The Bahamas (10%) and Turks and Caicos (35%) in 2016 when compared to the previous year.

According to a recent report by the Caribbean Tourism Organisation (CTO), tourism accounted for nearly 30 million arrivals to the region in 2016 with visitor spending hitting new heights, representing a unique opportunity for Caribbean hoteliers specialising in luxury travel.

In 2016, the Caribbean destination with the highest luxury inventory was Paradise Island, with more than 80% of the Bahamian island’s hotels being four and five-star property. Additional destinations where the majority of hotel inventory was comprised of four to five-star rated resorts included St Martin (nearly 80%), Punta Cana (nearly 80%), Turks and Caicos (more than 75%) and St John, U.S. Virgin Islands (nearly 75%).

Demetrius Canton, Director of Market Management for the Caribbean, Expedia group, said, “We’ve seen luxury travel continue to thrive throughout the world, including the Caribbean. Expedia works closely with hotel partners seeking to tap into new and growing markets, including the luxury segment, by utilising the company’s innovative technology and global marketing strategies.”