Korea Tourism Organisation conducts its maiden MICE roadshow in Delhi
Palak Sharma - on April 7, 2017
Korea Tourism Organisation (KTO) recently organised its first MICE roadshow in Delhi with participation from 17 exhibitors including regional tourism boards like Seoul, Gyeonggi, Incheon and other service providers such as convention centres, hotel and cruise. Both MICE and leisure assets of South Korea were discussed in detail with more than 150 Indian travel agents, wedding planners and corporate.
The evening function ‘Korea MICE Night 2017’ was full of insights of the new regional destinations. It was graced by H.E. Cho Hyun, Ambassador, Embassy of the Republic of Korea and was attended by 200 trade partners. The main attraction of the evening was the non-verbal performance by the Korean troop ‘The Original Drawing Show’ that engrossed the audience in Korean style.
Speaking on the occasion, Byungsun Lee, Director, KTO, said, “Korea MICE roadshow has been strategically planned when the event planners and companies will be starting to plan their off-site events for the financial year. I would urge the travel trade partners to exhaust the maximum from the visit of huge DMC and exhibitor presence during the roadshow including leisure apart from MICE.”
Sang Wook Han (Paul), Regional Manager- Delhi, Korean Air, said, “India is a very competitive and aggressive market for Korean Air. Ever since our launch of direct flights in December 2016, the load factor has been very high from Korea to India and vice versa. Seeing this development, we conduct bi-monthly workshops and product presentations for Indian travel agents.”
“The MICE industry in Korea is regularly expanding and growing. In 2015, we achieved number two position in the world for being the best MICE markets and still remain in the top five. We hope that more and more Indians will start coming to Korea for the purpose of MICE,” said Justin C.B. Park, Director- Meetings & Incentives Team, KTO.
Jin-Hyeok Park, Director, Seoul Convention Bureau, said, “Indian leisure tourism is growing in Seoul year on year. Therefore, we are focusing on more number of leisure Kotourists and MICE. We have seen that Seoul does not have many incentive groups coming from India. Through our participation in this roadshow, we want to boost our presence in the Indian MICE market.”
Gyeonggi Tourism Organisation is working on attracting more travellers through its products to develop an interest among Indian audience. “India market is very important for us because of which we have participated in the roadshow to display our MICE offerings,” said Kang, Dong-Han, Director, Gyeonggi MICE Bureau.
Kim, Hey-Young, Manager- Exhibition & Convention Team, Incheon Tourism Organisation, said, “India and China have the same population but the percentage of Indian MICE travellers to Incheon is low. Incheon has some magnificent locations and con
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