Ethiopian to introduce Platinum tier level to its ShebaMiles programme


Ethiopian Airlines recently announced its plan to introduce a Platinum tier level in its frequent flyer loyalty program, ShebaMiles.

The Platinum tier level offers extra benefits to frequent flyers that accrue 75, 000 status miles or 60 qualifying segments within one calendar year, January 1–December 31 within the validity period of two years, in addition to the remaining months in the qualification year.

Group CEO, Tewolde GebreMariam, said, “In our continuous effort of improving the special benefits to our high value and loyal customers, we have now launched a Platinum Tier level, offering our ShebaMiles members enormous privileges. I would like to take this opportunity to thank our customers for their continued patronage and for their strong vote of confidence in choosing Ethiopian Airlines as their carrier of choice.”