Expanded e-Travel World sets its sights on the future


The e-Travel World at ITB Berlin for the first time will occupy two halls, with more than 70 exhibitors displaying their innovative products and services. For the first time, start-ups will be able to take part in an international pitching event powered by Phocuswright.

On March 10, start-ups from Europe, Asia and the U.S. will present their ideas to a panel of leading experts and can also introduce themselves to an audience of international professionals. The winner can take part in Phocuswright Europe, a leading conference event in Amsterdam.

Hall 6.1 will feature the new e-Travel Showroom, where on March 8 and 9, 2017 trade visitors can find out about exhibitors’ latest product innovations at some 20 sessions.

Millennials, a much talked about target group will be discussed at several events. On March 8  at the Travel Lab Dr Irfan Ahmed, Managing Director and Founder of Irhal.com, will explain how to reach the market for halal tourism dominated by millennials, which is worth 140 billion dollars.

Arnaud Masson, COO Europe of the rail tour operator Voyages-sncf.com, will explain clever ways of incorporating virtual reality and voice command technology into tourism products. On March 10 the e-Travel Stage, under the heading of smart tourism, he will talk about possibilities for predicting consumer demand and behaviour and for recognising trends.