TTF successfully opens its North East chapter in Guwahati



Tourism industry from all over India showcase their destinations at Maniram Dewan Trade Centre

Northeast Tourism Summit to discuss strategies for promoting tourism


This weekend, Guwahati’s Maniram Dewan Trade Centre will be host to the Travel & Tourism Fair, TTF. It is the oldest and the largest travel trade show network in the country, organised in 10 cities in India, annually.

Participants from all parts of India and some from abroad have come together under one roof, to showcase their destinations to the travel industry and tourists from this part of the country.

There are colourful displays of various places one can visit, with a hint of their various attractions. Attractive pavilions have been put up by Odisha, West Bengal, Karnataka, Gujarat, Andhra Pradesh, Maharashtra, Jammu & Kashmir and many other states, to cater to the local tourists. China Tourism is participating as the Feature Country. Assam Tourism, as the Host State, has put up a large pavilion. Some of the states are presenting cultural performances within their pavilions.

With over 100 stalls from 20 Indian states, the three day travel trade show is open for public on the weekend. Entry to the show is free and the visitors are also being offered complimentary souvenirs.

Dhruba Hazarika, Secretary to the Government of Assam, Department of Tourism inaugurated the show in the presence of a host of other dignitaries. He commended TTF is an appropriate platform to send the message to the Indian and global tourism markets that Assam is a safe destination like any other destination in the world.

“Even if you are not sure about your next vacation, a visit to the TTF is a must because it is the next best thing to actually tour so many places,” said Sanjiv Agarwal, Chairman & CEO of Fairfest Media, organiser of the show. “We hope the travel loving people of the region will respond by visiting the fair and meet exhibitors who have come from all over India,” he added.

Apart from serving the tourists with information and booking facilitation, TTF is a vital meeting opportunity for the travel trade from the region, with their counterparts from all over India. The show is exclusively open for trade visitors till 3 pm on Friday, after which it will be open for all till Sunday evening.

As per the policy announcements of the new government at the centre, special emphasis is being laid on improving the intra-regional connectivity and border infrastructure in the northeast, esp. to promote tourism. It is noteworthy that this part of India comprising the seven sister states and Sikkim can boast of unique attractions for the tourist. Apart from world’s richest biodiversity, the region also has some of the most holy shrines for Hindus and Buddhists. The formation of North East India Tourism Confederation (NEITC) is a welcome step in this direction, considering that the states in the region have a shared future, as far as tourism is concerned. The members of NEITC from entire northeast India will assemble to discuss what are the challenges and strategies to promote tourism in the region, on the sides of TTF.