Jordan Tourism recognises opportunities in MICE



Jordan has identified the MICE sector to have high growth potential in its tourism industry with around 10 to 15% of all visitors being MICE related. The destination is known for its historical attractions, the ancient city of Petra, and modern hotels and convention centres, and to further elevate its popularity, the government has made huge investments for the development of tourism-related infrastructure.

In order to increase this percentage, the JTB has increased its level of participation at this year at Gulf Incentives, Business, Travel and Meetings (GIBTM), which takes place at Abu Dhabi National Exhibition Centre (ADNEC) from March 24-26, 2014.

“MICE business is extremely important for Jordan, and the kingdom enjoys a reputation as a host for high profile events of global significance such as the World Economic Forum, which has taken place here no less than seven times,” said Abed Al Razzaq Arabiyat, Managing Director, Jordan Tourism Board.