AirAsia teams up with Thailand tourism to lure Chinese travellers
June Mukherjee - on January 29, 2013
AirAsia has teamed up with the Tourism Authority of Thailand (TAT), Airports of Thailand, King Power and the Mall Group in a bid to lure Chinese travellers.
Members of the Chinese media from Wuhan, Chongqing, Guangzhou, Shenzen and Macau were flown in to Thailand to witness the readiness of the Don Mueang Airport and to hear of Thailand’s bid to boost tourism from China with the addition of extra routes.
Don Mueang Airport’s Terminal 1 can currently handle up to 18.5 million passengers. The second phase of its development plan will be carried out between 2013 and 2016.
In 2012, AirAsia Thai opened four new routes to improve connectivity to China’s financial centres, CEO of Thai AirAsia Tassapon Bijleveld said.
Some 1.94 million Chinese visited Thailand in the first nine months of 2012, a 39% increase year on year, with more than 2.2 million expected by the end of the year, according to TAT.
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